MEMO
RE: Sussex Soundscape website DD: 01 February 2020
OVERVIEW
Sample reply.
Amanda
Suggest we break down the website development and implementation into three phases:
Phase 1 Develop password-protected high-impact website, with perhaps a page depth of 2, to serve as a pitch for prospective financial partners, strategic partners, sponsors, key participants, and media partners.
Sample reply.
Phase 2 Expand the website to an operating level, encompassing the full range of the venture’s activities and revenue streams.
Sample reply.
Phase 3 Go live, manage and update the website on an ongoing basis.
Sample reply.
PROCESS
I will provide you notes highlighting keywords, to add to the current overview. You could then briefly outline your approach and vision for the website. We then agree process, timetable, and fee structure.
Phase 1: Briefing from me Develop and present concept Review and amend as necessary Execute Deliver
Phase 2: Briefing from me Expand structure and introduce new content Review and amend as necessary Execute Deliver
Phase 3: Agree support level Implement
Hello Edward
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Excellent!
Per my earlier DM, suggest we agree a staged process
Step 1: from you, a timetable, fee structure, and very brief outline of the approach
Step 2: I get the buy-in from key strategic partners (may be able to assist with some video/pics eg. Experience West Sussex https://www.experiencewestsussex.com/)
Step 3: we move ahead with Phase 1
Are you happy with this or would you prefer different steps?
Wendy Walker, head of West Sussex Record Office, thinks there will be an opportunity for Soundscape to participate in the Transatlantic Ties Project downstream and certainly when the ‘Sussex Declaration’ tours the USA : https://westsussexrecordofficeblog.com/2020/01/30/transatlantic-ties-an-introduction/
So not of immediate interest, but contextual. And I thought you’d like to know 🙂
Looking good… xx
I’ve reduced my notes to a minimum…
I’m excited about working together.
As friends, it’s important we have a plan we’re both happy with. I’ve seen too many friends work together and fall out because they didn’t start with a mutually agreed plan.
The original biz model was driven by an annual programme of concerts, with additional revenue streams developed over time. Sales and marketing were driven by the Sussex Soundscape vision.
But concerts aren’t scalable. Each concert is a separate P&L exercise.
The pivot is to have a biz model driven by the Sussex Soundscape vision serving as a marketing platform for third-party concerts with works by composers linked to Sussex. (More composers are linked to Sussex than any other county in the UK). Build the brand, the following, possibly a membership. Ancillary revenue streams such as proprietary Christmas choral concerts, bespoke musical evenings, children’s events, musical weekends and immersive event partnerships, will flow from that.
We’ll likely hold a couple of large concerts each year as part of the brand building. Several hundred movies have used music by ‘Sussex’ composers. I’m keen to seize the opportunity to feature work by Chichester-born Harry Gregson-Williams and his younger brother Rupert who between them have written over one hundred scores, including Wonder Woman (2017), Hacksaw Ridge (2016), The Martian (2015), Total Recall (2012), Team America (2004), Spy Game (2001), Shrek (2001), Chicken Run (2000), Enemy of the State (1998) and Smilla’s Sense of Snow (1997).
This biz model is scalable and allows us to seize new opportunities that arise in the course of business.
The focus remains the same – those composers with a Sussex connection, and Sussex itself. That’s our vision, the headline that gets the media coverage and strategic partners. Clients get to be part of that vision.
Clients list all their concerts. Those concerts with a Sussex connection will be flagged on our front page. Also, coverage across online media (twitter, facebook, instagram) and an enewsletter.
Possible next steps:
01: Don’t know how you like to work. Suggest we agree a plan that covers the steps, expectations at each step, timetable and costs.
02: Suggest first phase is develop password-protected high-impact website, with perhaps a page depth of 2. I’ll give you my thoughts as to what the scope of the eventual site should be, which can be reflected on the home page. This initial iteration will serve as the pitch for prospective strategic partners, clients (orchestras, concert halls), and media partners.
xx